The Google Design Sprint is a familiar design method for UX researchers, designers, or product managers. The design sprint not only compresses months of work into five days — during the sprint, you also incorporate insights and feedback from potential customers. For a manageable investment, you will get to the solution faster, increase your chances of success, and minimise the risk of later failing with the developed solution. Wyte, a customer of TestingTime, uses this method both for its own innovations and for those at its customers. In this article, you will find out exactly what that looks like and how they use the TestingTime’s recruiting service in the process.

Google Design Sprint

1. From digital marketing manager to entrepreneur

Susanne Flug, CEO and co-founder of Wyte, originally comes from the world of marketing and worked in the music industry for many years. In the consulting and agency environment, she supported various companies in the field of innovation management in developing new business models and digital products. This is how…


Screening test users is critical to the quality of your study results. Especially with remote tests, you should know exactly who you are inviting to your usability tests. This is because you will not meet these test users personally. Therefore, it is so important that you check that you have…


User experience is a top priority. It can even provide a competitive advantage. So, involving your users in your product development can become a key brand differentiator too. Our customer giffgaff took this path. In the giffgaff community, members provide feedback on product features, pricing and support. Their ideas lead directly to new product developments and innovations. Francesc Pérez, Product Design Lead at giffgaff, told me more about the co-creation approach in an interview.

1. Moving up the UX maturity ladder

Francesc Pérez joined giffgaff in 2013. Before joining the company, he was working as a front-end web developer for Telefónica ‘s product development and innovation team in Barcelona. There he was part of the remote team that designed and developed giffgaff.com when they started back in 2009.

In January 2013…


“Yeah. This app really gets me.” This is what a great microcopy is all about. People prefer fun, simple, and useful digital products that make sense to them. UX copywriting, or microcopy, is one thing that makes that happen. By writing a copy that minimizes user struggle and gives them what they want, you can create a fantastic digital product. This guide explains exactly that, based on my personal story as a UX writer. Keep reading to know how to write a great UX copy to maximize the success of your projects.

UX Copy or UX copy writing

1. The struggle of a new UX writer

Do you remember your first UX writing project? Perhaps, the first thing you remembered was the feeling of being overwhelmed. Studying user research results, doing testing, talking to the product team, writing a long copy, making iterations, getting customer feedback — the list goes on and on. …


What is the best way to make the case for usability and UX measures in your business and convince your colleagues? A dissertation from the Technical University of Berlin (TU Berlin) has identified two key success factors: Making UX a real, tangible experience, and backing from management. In this article, you will learn how to successfully implement these factors in your business.

1. Introduction

There is one thing in particular that big companies like Apple, Google and Amazon as well as online shops like Mister Spex and Zalando have in common: Their entire product development process is user-centred.

But how do you implement this type of thinking within a team? How can you convince…


Making great UX a selling point for your product is essential. Your product already has an array of unique selling points beyond strong UX that make it stand out to prospective customers. It solves pain points, it makes life easier, it streamlines work processes — it can be anything. But all those benefits won’t amount to anything unless your product has a great UX. In this post, we’ll look at a few ways to turn great UX into a strong selling point and to win you customers.

1. What is user experience (UX)?

UX is what helps users engage with those benefits. It’s what lets them enjoy your product in a way that is easy and intuitive. The original iPod is a great example of this — thousands of songs, all available at the touch of a button. …


Are artificial intelligence and machine learning the big gold mine in the era of big data? What’s behind this widely discussed topic(s) and how can it be used to improve a companies’ service? Well, it depends on what you’re trying to solve and how good your data set is. …


Experience first-hand what it feels like to take part in a study as a TestingTime test user. Nora will guide you through her first test and show you everything as she experiences it. …


UX isn’t merely an aesthetic issue but a means to attract, engage, and retain customers. It has an impact not only on design and branding but the success of your entire e-commerce marketing strategy. Although anyone with an app or website will benefit from good user experience design practices, it’s e-commerce businesses that have most to gain. To help you ensure that you provide the best possible user experience, we’ll go through four of the most critical UX strategies — each with four actionable tips.

1. Be customer-centric

Go beyond understanding your audience’s needs and preferences and place them at the centre of your operations. Recent findings suggest that customer-centric businesses are more profitable by up to 60% than companies that aren’t. Here are some critical changes you can consider to adapt to this trend:

1.1 Adopt an omnichannel strategy

An omnichannel e-commerce…


User tests are typically conducted on-site (in-house) at the customer’s premises. However, UX researchers are increasingly using remote methods to get real user feedback faster and cheaper. Learn about the advantages and disadvantages of both user testing methods and when to use them.

1. Introduction

For several years now, tools have been available that allow unmoderated remote user tests. Unmoderated means that a test takes part in a test from home, unaccompanied by a moderator, and is filmed. The video is sent to the UX Researcher for analysis within hours.

In German-speaking Europe, we mainly…

TestingTime

Online test user recruiting platform for usability tests, focus groups, interviews, surveys and more. www.testingtime.com

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