The Google Design Sprint is a familiar design method for UX researchers, designers, or product managers. The design sprint not only compresses months of work into five days — during the sprint, you also incorporate insights and feedback from potential customers. For a manageable investment, you will get to the solution faster, increase your chances of success, and minimise the risk of later failing with the developed solution. Wyte, a customer of TestingTime, uses this method both for its own innovations and for those at its customers. In this article, you will find out exactly what that looks like and how they use the TestingTime’s recruiting service in the process.

Google Design Sprint

1. From digital marketing manager to entrepreneur



User experience is a top priority. It can even provide a competitive advantage. So, involving your users in your product development can become a key brand differentiator too. Our customer giffgaff took this path. In the giffgaff community, members provide feedback on product features, pricing and support. Their ideas lead directly to new product developments and innovations. Francesc Pérez, Product Design Lead at giffgaff, told me more about the co-creation approach in an interview.

1. Moving up the UX maturity ladder


“Yeah. This app really gets me.” This is what a great microcopy is all about. People prefer fun, simple, and useful digital products that make sense to them. UX copywriting, or microcopy, is one thing that makes that happen. By writing a copy that minimizes user struggle and gives them what they want, you can create a fantastic digital product. This guide explains exactly that, based on my personal story as a UX writer. Keep reading to know how to write a great UX copy to maximize the success of your projects.

UX Copy or UX copy writing

1. The struggle of a new UX writer


What is the best way to make the case for usability and UX measures in your business and convince your colleagues? A dissertation from the Technical University of Berlin (TU Berlin) has identified two key success factors: Making UX a real, tangible experience, and backing from management. In this article, you will learn how to successfully implement these factors in your business.

1. Introduction


Making great UX a selling point for your product is essential. Your product already has an array of unique selling points beyond strong UX that make it stand out to prospective customers. It solves pain points, it makes life easier, it streamlines work processes — it can be anything. But all those benefits won’t amount to anything unless your product has a great UX. In this post, we’ll look at a few ways to turn great UX into a strong selling point and to win you customers.

1. What is user experience (UX)?




UX isn’t merely an aesthetic issue but a means to attract, engage, and retain customers. It has an impact not only on design and branding but the success of your entire e-commerce marketing strategy. Although anyone with an app or website will benefit from good user experience design practices, it’s e-commerce businesses that have most to gain. To help you ensure that you provide the best possible user experience, we’ll go through four of the most critical UX strategies — each with four actionable tips.

1. Be customer-centric

1.1 Adopt an omnichannel strategy


User tests are typically conducted on-site (in-house) at the customer’s premises. However, UX researchers are increasingly using remote methods to get real user feedback faster and cheaper. Learn about the advantages and disadvantages of both user testing methods and when to use them.

1. Introduction

TestingTime

Online test user recruiting platform for usability tests, focus groups, interviews, surveys and more. www.testingtime.com

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